Like any ASE certification exam, the C1 Service Consultant test requires a great deal of knowledge and preparation.  Not only are you required to have two years of previous on the job experience, you also need to demonstrate communication skills, product knowledge, sales skills and an understanding of shop operations in order to pass the test.  This program will help you fine tune each of these skills so you will be prepared to take on C1 certification.

This program follows the same format as the AVI C1 Study Guide.  AVI’s FREE C1 practice test consists of separate quizzes for each section of the test.  Based on the results for each quiz, AVI will recommend programs to help you understand the sections where you receive low quiz scores.  The C1 test prep program also includes a 45 minute DVD with instructor George Witt and the Study Guide.  See if you are ready for the exam by taking the practice test today.

1 hour DVD
Test Prep Manual Included

AMI approved instructor George Witt makes cost accounting easy by teaching you procedures like gross profit per billed hour and the “net effect labor rate” and showing you how to apply them in your shop.  George shows you how to identify your “moneymakers,” the jobs that make the most profit for your business.  He gives you a formula to analyze which jobs lose money and gives you the pricing and marketing strategies to solve this problem.

This course covers equipment accounting and provides tips on managing your shop inventory. George explains how matrix pricing is used and how you can make it work for your shop. He also shows you how to eliminate steps that add cost but no value, how to use tiered marketing and much more.  George also explains how to handle price shoppers, beat the price competition & deal with buying resistance.

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Runtime: 1.5 Hours
Manual Included

George Witt, one of AMI’s most popular instructors, explains what you, your office and your techs should do to improve productivity. He shows you how to measure productivity by tracking job times and why this is important. George also provides a formula and worksheet to keep track of your techs efficiency, which your techs will fear.

This program provides more than 30 ways your office employees can make you more money by improving the efficiency of your shop. Time is money and improving your shops productivity and efficiency can help you make more of it.  George also helps you prioritize repairs and increase billable hours.

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Runtime: 1 Hour
Manual included with forms to customize

This program gives you an easy formula for setting the labor rate for your shop, a tip that is worth the cost of the class. George explains how to find your “niche” in this competitive market and how to attract better customers to your shop and keep them coming back. He also shows you how to achieve greater success by knowing your business numbers. George shows you where to find the money to start or fix your business and why it is important to pay yourself first. This program will help you understand sound financial planning to make sure your shop survives in the ever-changing automotive repair industry.

• How and when to invest in equipment upgrades
• How and why to do a breakeven analysis & profit and loss statement
• Where’s has all your money gone?

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Runtime: 1 Hour
Manual Included

Using real-world techniques, George Witt, AMI-Approved Instructor, shows you the many ways you can improve your shop’s income by using sound marketing strategies to make your life as a shop owner more rewarding. George shows you how you can make money without spending money and why service marketing is not the same as expensive advertising. He explains what your customers want to buy and how to sell it to them.

George shows you how to develop your shop’s unique selling points to differentiate your shop from the competition. Your customer’s perception of your shop depends on your image and he explains how to honestly evaluate that image.

• What A and B customers are and how to attract them to your shop
• Top 10 things you can do to successfully market your shop
• George’s detailed 3 step approach to put your plan into action

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From the front counter to the service bays, every employee in an automotive repair shop should know who to find information on OEM service websites.  That is why it is an important part of ASE certification testing.  In this program Bill Haas, Vice President of Education and Training for ASA will show you where to find all the OEM service information you need quickly, so you can get the most out of this valuable resource.

Bill uses hands-on demonstrations to walk you through actual websites and show you how to access and navigate them.  He helps you determine when it makes sense to pay for OEM sites and covers the “special features” of each site. He will also show you how to quickly navigate to find wiring schematics, Mode $06 TID/CID updates, TSB’s, new P-codes and J2534 information.  This program guides you through actual BMW, Mazda, Mercedes, Toyota, Volkswagen, Honda, GM, Ford & Chrysler OEM sites.

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Runtime: 2.25 Hours
Manual Included

How do you accomplish these objectives? Offer your customers a FREE class on what they can do to improve gas mileage which will help you sell fuel economy. George gives you a detailed outline of how to structure this class with facts and examples. He provides brilliant fuel mileage tips like using good brand fuels, fuel injector cleaner and maintenance and tells you which tips are baloney. George covers the new technologies for fuel economy, the advantages of hybrids and what is in store for the future. He also gives you key points to use in your shop and explains how to promote this class with the resources you have and other free means.

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Runtime: 1.5 Hours
Manual Included

Bill tells you the #1 reason why customers will leave you and go to another shop.  He gives you a loyalty checklist and explains the most important feedback you should be getting from your customers, and why it’s so vital to the success of your shop.  This program helps you understand the difference in the cost of attaining new customers versus having a base of loyal customers.

Bill explains what your competition might be doing to take customers away from your shop?  He provides a survey on what’s most important to customers.  Bill also explains why and how to embrace the independent repair shop’s unique challenges.  This class is a MUST SEE for ALL the employees especially service consultants.

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Runtime 1.75 Hours
Manual Included

Power Phrases that Pay will help you maximize the most important and underrated piece of equipment in your shop: your phone and voice. Find out how to use voice energy, properly greet customers over the phone, and calm an angry customer. Customers hate hearing “I’ll try” and “Do you mind” and Margie will show you how to eliminate those and other misinterpreted phrases from your vocabulary.

As the liaison between the customer and technicians you need excellent face to face and telephone communications skills.  Margie will help you grade and improve your lobby etiquette and show you how to make your voicemail message work for you.

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Runtime: Over 1 Hour

George teaches you how you can solve problems more easily by having a written foolproof procedure for everything.  He explains how bringing the negatives (money) up first can cause you to lose diagnostic jobs and when you should or shouldn’t talk technical with your customers. George shows you how to stop enabling other shops to piggyback off of you and gives a pricing strategy to make this work profitable.

He shows you how to make money on jobs that don’t pay well, how to price these jobs so you can still be profitable and how to avoid jobs that put a “monkey” on your back (favors). George teaches you how to get your techs to do jobs the way you want them done, how to make sure everyone is part of the team and the thinking and steps you need to accomplish this.

George explains how to get techs excited about measuring productivity and efficiency and he shows you how to make this happen by getting your techs input and creating a time checklist. He also provides marketing strategies that are cheap yet still effective, how to reduce the morning craziness and how to reduce tooling and information costs.

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Runtime: 1 hour